Driving traffic to your business website requires great effort as it is. And when the traffic doesn’t convert like you had planned, things can get a bit discouraging.
If you’re having issues like this with your businesses website, you have landed in the right place. Below we are going to share some of the best ways you can boost the conversion rate on your website.
These are some tried and tested methods of conversion rate optimisation and should be implemented without a doubt. Let’s get started!
6 Ways to Boost Conversions On Your Business Website in 2020
Here are the best ways you can optimize your website to improve its conversion rate.
- Optimise the Conversion Path
It is important to map your visitors’ activity on the website. You want to know what path the visitors take when they land on your site and try searching what they landed for. With the help of heat maps accompanied with services like Google Analytics, you can find the elements that are distracting the visitors from taking the desired action. Once you have your insights, start optimizing the conversion path to make it smoother and goal-oriented.
- Create Useful Content
You don’t want to make the visitors consume content they don’t like, do you? It’s just a waste of time. If the user doesn’t quickly find what they came to your website for, chances are that they’ll lose patience and bounce. Therefore, you must quickly provide the visitor with the content you promised on the online advertisement, social media post or search engine result. The content should be relevant and make sense to your ideal customer.
- Add Social Proof
Word-of-mouth is still the most effective form of marketing. Placing the reviews and testimonials strategically to make potential customers read them might work as the final push. Place positive reviews on your website and make sure they are visible, and keep them updated regularly. Adding a simple social share widget on different pages and blog posts can go a long way too. Maximise every opportunity to get seen by new customers.
- Laser Focused Call-to-Action
When potential customers land on a website, they are clueless about the next step they should take to reach their goals. This is where CTA or Calls-to-Action can help. A perfectly designed CTA can help you quickly drive potential customers to your product or enquiry pages and make them convert. CTAs and conversion path work hand-in-hand. Ensure that the copy, font, and colour of the CTA are optimized for better visibility and to trigger the right emotions in your potential customers. Then simplify the conversion event us much as possible, whether it be a checkout page or lead capture form, you want the process to be almost effortless for the customer to maximise conversions.
- Create a Sense Of Urgency
You want the visitors to take action quickly. To put them in drive mode, you will have to use different conversion hacks. One of the most effective hacks is to create a sense of urgency on the order page. Implement limited-time deals and last chance offers to pair with your amazing product or service and trigger that FOMO in your customer’s mind.
- Test, Learn and Execute
Lastly, we want you to know the importance of A/B testing. Your website is always growing and the market is always changing. To make your website consistently grow and improve, always keep testing different combinations to see what works and what doesn’t. Follow the mantra of ‘Test, Learn and Execute’ and you will always lead your businesses website to success.
There you have it. We have shared some of the most important methods to boost the conversion rate of your business website, we’ll be diving deeper into some of these topics in upcoming blog posts so. Have questions? Feel free to send us a message or reach out to us on social media.