by Luke M | Mar 2, 2026 | Small Business Marketing
Most small businesses in Australia do not struggle because they lack effort. They struggle because they lack structure. Marketing ends up being reactive. A boosted Facebook post here. A new logo there. Maybe some Google Ads for a few weeks. Then nothing. The problem... 
by Luke M | Nov 20, 2025 | AI for Small Business, Small Business Marketing, Websites & SEO for Small Business
For the past twenty years, local businesses have lived and died by Google. Ranking on page one — ideally in the top three — meant a steady flow of enquiries and a healthy amount of trust with potential customers. But the landscape is shifting faster than most people... 
by Luke M | Oct 13, 2025 | Small Business Marketing, Websites & SEO for Small Business
If your business doesn’t show up when someone searches “plumber near me” or “café in Brunswick”, you’re leaving real money on the table. In 2025, Local SEO is what decides whether you’re in that top 3 pack on Google Maps — or buried on page 4. The best part? You don’t... 
by Luke M | Oct 1, 2025 | Small Business Marketing, Websites & SEO for Small Business
Starting a business in Australia is exciting — but it’s also expensive. Between registering your ABN, setting up accounting, stocking products, or securing a lease, your budget disappears quickly. When you finally get to the website question, the same worries pop up:... 
by Luke M | Sep 13, 2025 | Small Business Marketing, Websites & SEO for Small Business
A business website should be your hardest-working employee — a 24/7 salesperson bringing in leads, building trust, and winning new customers. But here’s the harsh truth: many small business websites do the exact opposite. They look fine at first glance. They might... 
by Luke M | Sep 7, 2025 | Small Business Marketing, Websites & SEO for Small Business
If you’ve ever asked, “How much does a website cost in Australia?”, you’ll know the answer can be maddening. Some designers promise a site for less than $100, while others won’t touch a project for under $10,000. So, what’s the deal? How can two websites cost such...